Cookie and Consent Policy – Birchmore Ltd

Last updated: 23/01/2026

This Cookie Policy explains how Birchmore Ltd (“we”, “us”, “our”) uses cookies and similar technologies when you visit birchmoreltd.co.uk.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are used to ensure websites function correctly, improve user experience, and provide information to website owners.

How We Use Cookies

We use cookies to:

• Ensure the website functions correctly
• Analyse website usage and performance
• Improve our services
• Support marketing and advertising activities (where consent is given)

Google Cookies & Personal Data Use (IMPORTANT)

We use services provided by Google, such as Google Analytics and Google advertising tools.

When you give consent, Google may collect and use personal data, including:

• Cookie identifiers
• Device and browser information
• IP address (where permitted)
• Usage and interaction data

This data may be used by Google to:

• Measure website performance
• Provide analytics and reporting
• Personalise and measure advertising
• Improve Google’s products and services

You can learn more about how Google uses personal data here:
https://www.google.com/about/company/user-consent-policy/

You can learn what Google will use your personal data when you give consent here:
https://business.safety.google/privacy/

You can read an explanation from Google on what information they collect and why, how they use it, and how to review and update it here:
https://policies.google.com/

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not store personal data.

2. Analytics Cookies

These cookies help us understand how visitors interact with our website. They are only used with your consent.

3. Functional Cookies

These cookies remember user preferences and improve functionality.

4. Marketing Cookies

Marketing cookies may be set by us or third parties such as Google to show relevant advertisements and measure campaign effectiveness. These cookies are only used with your consent.

Managing Your Cookie Preferences

When you visit our website, you can:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences

You can change or withdraw your consent at any time using our cookie settings or your browser controls.

Third-Party Cookies

Some cookies are placed by third-party services that appear on our website. We do not control these cookies and recommend reviewing the relevant third-party policies.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect legal or technical changes. Updates will be published on this page.

Contact Us

If you have questions about this Cookie Policy, please contact: Birchmore Ltd